SUAVE RUMOR / Digital Design, Illustration
Pablo Aset is one of the best sound designers and field recorder in the film and documentary industry. Building on Pablo’s value proposition of total immersion and availability to create the sound world of each project from the script, Manuel crafted an illustration approach that implements and expands upon Aset's brand identity (Suave Rumor) in order to create an open system for the new website.
To achieve all this, a very simple landing page was generated, with abundance of illustrated alternatives working as headlines and points of access to Suave Rumor’s proposal, symbolizing how Pablo's work and personality represents that a good audio capture is an essential part of any production.
On top of this, each message, through the graphic personality created with the illustrations, represents the spirit of expanding creativity and innovation of Pablo’s approach, always committed to new formats to create immersive experiences, amplifying recording and audio post production to the most surprising results.
The aim was not so much for the most deep navigation, but rather that the user got the attention on the different elements that make understand Pablo’s work, avoiding long reads and focusing on strong visual content.
