JVC / Feel the Boom / Digital
We created the FEEL THE BOOM action, aligning JVC with its focus on young audiences and promoting the use of its portable audio systems that connect wirelessly via Bluetooth.
FEEL THE BOOM is a dance competition open to dance groups and individual dancers, who can participate either through their school or independently.
We approached new dance and music talents, with a transgressive and current proposal.
In 2020 we created the first edition. The success was so resounding that in 2021 we repeated and institutionalized the contest for JVC Spain.
In order to establish the event and the surrounding actions, we created a specific line of communication for the brand through FEEL THE BOOM, which during 2021 and 2022 grew towards other disciplines like music and fashion.
