LA CASITA DE WENDY / Brand Identity, Packaging, Digital Design
Founded in 1998 by Inés Aguilar and Iván Martínez, an architect and a philosopher, this prestigious brand has a reputation for exceptional design and craftsmanship. With no plan nor a developing project they planted the seed of what would soon become their self-taught signature in the fashion industry.
In just a short time, La Casita de Wendy became one of the most popular brands in Europe with notably Björk who chose some of their outfits for one of her tours and cover spreads for publication like "Wire".
Feted and featured in the world’s leading fashion magazines, their products are sold across the globe. Manuel was invited to create their brand and more specifically, to express the same level of quality and originality found in their products.
The name was one of its differential factors. They came with a story when they had to baptise their first collection that turned out to be one of their clearest identity stamps, since almost all the fashion companies bore the names of their designers. Fitting perfectly with the name they chose for their brand most of their garments have a certain naive touch.
One of the biggest attractions of this Spanish firm, which produces everything locally by putting the maximum care in each detail, is the philosophy behind production. In La Casita de Wendy there is no place for the rush or for what we know as fast fashion. They claim that they design for real people, without canons or artificial aesthetics.
Their garments are characterized by the color and the original prints - from geometries to natural elements, famous figures of writers or abstract forms, among many other reasons. Their patronage is simple and the materials with which they work are usually natural - their favourite fabrics are silks, wool and cottons. They manufacture few units of each garment, but always with the idea that they last a long time.
Although they do not completely disconnect from what happens in the fashion world and are aware of what happens on catwalks, theirs is not to follow the trends. For them it would be a mistake, as they design clothes that never go out of style and their public wants to buy clothes that they could not acquire in any clothing chain or large surface. They encourage the work of local artisans, commerce and fair wages.