ASICS TIGER / Brand Identity, Campaigns
The ASICS Tiger brand relaunched in 2015 as a platform for contemporary sports lifestyle inspired by the company’s iconic designs of the 1970s to 1990s. For this project developed a global brand identity system was created to implement across retail, digital, and print points.
Expanding from ASICS’ seminal logo, this new brand identity acts as a link between the label’s heritage and contemporary culture. The brand system is inspired by overlapping wild postings on the streets and applied through the use of bold brand photography layered over large-scale type.
The identity gives new life to the brand’s most iconic visual assets and asserts ASICS Tiger as the leader in sports lifestyle.
