VOSS WATER / Campaigns
As art director for this project I worked on a result to likens the Voss experience to a “revelation” for the first campaign for the Norwegian bottled-water brand.
The print effort features Voss’ sleek, cylindrical decant er floating above people’s heads. The tag line, “Super pure water from Norway,” was the only copy.
The idea was to capture that moment of revelation. Shot by Dutch photographer Elspeth Diederix, the ads focus on the style of the bottle.
The work ran in art and city publications, starting with a four-page spread in Soma Magazine. Aimed at major metropolitan areas such as New York, Miami and San Francisco, the ads primarily targeted women ages 21-35.
However, the appeal of this went to a mind-set, as opposed to an age. The campaign targets, people looking for new experiences and the finer things in life.