Adidas, 8th UEFA Final / Brand Identity, Campaigns, Environmental Design
Many brands go for a conventional way of store display to induce awareness and interest. They communicate with visual scenarios to get across the message of keeping you engaged. But without a real experience, it seems irrelevant to bring this message across and it is hard for people to actually experience the product’s benefits. As such, getting prospective customers to try the product in-store is even more difficult.
The solution to this problem was to: Redefine the context of soccer, Reinvent totally the brand experience and Amplify the in-store experience with branded content.
Our target audience was young generations aged 14-29, who are intense exercise lovers and passionate about sports but specially shocker. They seek functional, quality products that can keep them feeling the intensity of the experience they look for.
To get across the idea of the product's benefits and what is to win the 8th Europe soccer championship, we needed to create a spectacle out of Adidas’s first experiential fitting room. A Virtual Reality shocker spectacle for Real Madrid Football Club and Adidas.