ESMEJOR / Brand Identity
Visual identity, website, merchandise, sub-brands, and social media language for a think tank dedicated to social change through political proposals. ESMejor is a non-profit organization with a european focus and international roots. It aims to respond to Spain’s main challenges and create growth opportunities.
Alongside its refreshin proposals, Manuel devised a visual identity for the organization that communicates its widespread appeal to new audiences; avoiding overtly any literal representations of a political environment, instead referencing growth, life and the fresh nature of a organization that brings innovative public policies to boost Spain’s potential along with the direct participation of its citizens.
This language can be both visually expressive and functional, used to create a clear visual code when brought together and individual elements when pulled apart, in order to create a positive impact working collectively, from public institutions, to the private sector, and the civil society.
We needed to represent that ESMejor is an open and inclusive group that believes in taking Spain to the next level, with the participation of everyone, regardless age, background or ideology.
And we needed to insist in the idea that ESMejor is a group of people from different sectors, geographical and cultural backgrounds and, also, from diverse ideologies, with a common interest: to contribute positively to society by raising public aspirations.
