BMW / Film & Motion Graphics
For this project Manuel wanted to set off what is special about each moment during a Formula 1 event. We don’t even see a car in itself, nor its silhouette, we simply see a sequence on colourful and dynamic abstract images that show us the speed and energy of what happens in a Formula 1 circuit.
Together, copy messages on a very dynamic typographic treatment and music composed by Quannum Project, set an approach that echoes the adrenaline and intensity of actions, building a sense of anticipation and surprise, crucial to communicate Formula 1.
The sequence is based on abstrac graphics and image treatment created for this BMW campaign representing unique sensations of this extreme driving, in which the most important thing is the adrenaline and the emotional connection of public with these machines of latest fashion in technology.
The claim: “¿Do you like to drive?” it’s the result of a communication strategy that perfectly defines BMW spirit. This, and no other, it’s the sentence which makes the brand connect emotionally with its audience. And that is precisely the target of this firm: people who love driving and who enjoy doing it, or watching how others do it faster.