OLINDA CATALOGUE / Brand Identity, Campaigns
For this project and in order to both, generate promotional material that would be closer to the world of contemporary fashion, and represent the unique personality of the brand and the new collection, we used an intermediate format between classical fashion photography and film.
In taking the idea as promotional element, it was intended to promote the brand as well as to offer an different point of view about how to look at a fashion collection.
This piece was conceived not yet to cover a collection, but as an original long-format photo essay of fashion that would represent the spirit of the company.
