YACOM / Film & Motion Graphics, Campaigns
Manuel designed a visual language to stay true to the brand's identity while pushing it forward, creating a look and feel simultaneously unique yet instantly recognizable as on-brand campaign.
The idea was to create a visual system that illustrated the campaign atmospheres into visual elements as an introduction to the message and characters of the campaign. In order to make the audience experiences the story, Manuel worked with each graphic element in the sequences as an integral part of it.
It had to look great, set the tone, and be eminently re-watchable. It should be a treat spot after spot through the campaign, a fusion of design and storytelling in each campaign execution.