MALAGA'S PUBLIC HOUSING / Brand Identity, Campaign
Illustrating how the housing program optimizes the use of the territory and maximize efficiencies for urban planning based on the natural flow of a plan that expands radially, this project was a response to the official theme of this architectural congress in the south of Spain: “Site and Housing.”
The dynamic and vibrant use of visual elements created a powerful portrait of the urban development activities as told during the congress through pressing issues and topics, including overviews of population, urban growth, and comparisons of factors such as cultural crossings, access to healthcare or drug consumption statistics.
