STAPLES / Brand Identity, Digital, Editorial, Campaigns, Environmental Design, Collaterals
This project is part of a process to thoughtfully define and action the transformation of Staples Canada, with a compelling strategy underway to bring it to life.
The world of working and learning is changing, and within it are substantial growth opportunities:
Better digital CX growth. Higher performing stores. More of the customer we want. Shifting from customers to members. Refreshed assortment. Expanded services.
The new Staples is now moving forward at a pace with transformation. When it comes to working and learning, Staples needed to be where the world is going.
We are happier when we are growing, Staples Canada is the working and learning company, the dynamic, inspiring partner that delivers a community for lifelong achievement, that unlock customers potential and growth.
Tomorrow, we need to engage differently. Not only when customers need functional products/services, but when they are seeking inspiration, ideas and solutions. With regard to the identity of the brand, the new strategy calls for a more approachable welcoming and ‘with it’ brand expression.
