FRESH FORWARD / Exhibition Design, Brand Identity, Digital Design, Campaigns, Editorial Design
An exhibition of photographs exploring Madrid’s young architecture scene, Fresh Forward was a photographic recording of events spanning over the months Manuel followed the day by day of each office and individual, collecting the journeys of their work, thinking process, difficulties and joys.
After a previous exhibition (“Fresh Madrid”) for Fresh Forward Manuel followed the same format to develop the content, indentity and catalogue with daily photograph documentation, video projections and samples of publications.
The exhibition of small-scale photographs as fragments of these architects's day by day explores memory, loss, work and the moments of wonder that can be found in any young architecture office around the world.
These images of architecture’s thinking in progress, young characters, and their interventions piece together a sometimes serious, sometimes funny and always intense rhythm of work from those who change the direction of a pretty intellectual industry
Fresh Forward is the commitment to a new documentary strategy, a network of work, thinking, action and collaboration between those who act in the city, is an open conversation.
The exhibition was an emerging architecture diffusion platform from Madrid that used it to present architectural content treated as work systems and not as objects, exploring technology as a tool and as a communication strategy simultaneously
Discovering, understanding and explaining the phenomenon of what happens in our city in the field of fresh-architecture behind the scenes was an exciting phenomenon. Documenting it was even better. Fresh Forward was an open and sympathetic window that collects actions
Themes such as: low budget, basic needs, political and social concerns, mobility, temporality and conceptual subversion, transitioning from temporary interiors to small-scale projects, from installation to execution, emerge a new way of confronting professional practice by acting at the disciplinary frontier.
In the context of digital information and its connections, the exhibition was a blog of our time, a net of the contemporary architectural culture of Madrid.
A catalogue of exhibition as that diary on images that reveal hidden moments, ideas and suggestions about everyday architecture thinking at a time when the city of Madrid was looking across global borders with mixed emotions, Manuel’s images and exhibition design wanted to take everyone on a meditative global tour, pausing and reflecting on the details on the life of tose young architects who will create the texture of city streets.