ARCHITECTURE BIENNALE / Film & Motion Graphics
What's the main purpose of a credits sequence on an architecture biennale? For some visitors, it helps to situate the content and protagonists, and unwind before the start of the visit. For others, it's ignored or fast-forwarded through, an unwelcome distraction before the start of the show.
This opening titles project in some works a little bit like score. In other words, the idea is to make you want to kind of disappear and be part of the fabric of the exhibitions through this introduction.
It's most important for those names to be there so that people get that recognition. It’s good that they’re thinking about the visuals, but the goal is really more to get them in the mind-set that they’re coming back to their show. You don’t want to shock them or challenge them too much, but to get them more just saying, this is the tone of what you’re about to see, get ready.
The credits sequence used skin flesh as a metaphor for the intense inner turmoil of the architects’ careers.
This surreal form of motion produces the effect of being in a dream, while the ambiguity of the images give a brooding sense of what’s to come without revealing too much.
This project tended to be a hyper-intense visual distillation of the ideas and emotions represented by the personal point of view of each name in the exhibitions. It had to pack into three minutes and a half what a narrative might take multiple chapters to communicate.