SUSTAINABLE FASHION/ Brand Identity, Campaigns, Digital Design, Film & Motion Graphics
As the founder of her own sustainable business model, Ananda Pascual brought the challenge to develop the identity of her own brand and collections. Our strategy was to define and position how her sustainable production model works.
The brand was created to share passion for the creative process so we sought the answer to the question “What initiates sustainability?” Our response: “Inspiration and respect”. We concluded she is an role model, among other things. Ananda Pascual is an inspirational brand where its founder connects herself with the production environment and collections responsible origin, and the customer to develop a creativity process.
As a creator, Ananda Pascual loves artisanal production and craft. For this reason we chose to show the process of work as much as possible through a photographic and video documentary style on the brand website, online store or any other platform, in order to share the story and steps of the brand.
