HEALTH & Go / Brand Identity, Campaigns, Environmental Graphics, Digital Design
Retailers have values too, so I developed a visual identity for a Health Food takeaway new convenience concept.
Big city consumers have little time for grocery shopping but large demands when it comes to ethically and environmentally friendly product. Health&Go. decided to launch a new concept store based on convenience, good ethics and urban lifestyles. So I helped the company to define the concept and created the visual identity for this new city takeaway concept from brand values to communication guidelines, identity, packaging and interior design.
We developed the name, logo, and identity for Health&Go. reinterpreting original ideals into three hearts. A logo that shares the ever relevant values of caring for people’s health, their economy and the world around us.
Comprehensive graphic guidelines were established for the implementation of the identity across publications, campaigns and other collateral. Custom icons can be created for individual initiatives, and the palette of textures and colours, may expand to incorporate additional forms and possibilities.
Together, the logo and type create an identity that straddles health and urban life style, bringing fresh vibrancy to the brand while anchoring it firmly in the product. This provides a visual language that will allow the company to grow organically and continuously add to its line of products while still staying true to its core identity.
The authentic feeling of the typography is juxtaposed with a contemporary mark that artfully joins our proposed brands’ conceptual pillars to form a distinctive monogram.
