ALISON BROOKS ARCHITECTS
/ Brand Identity, Digital Design
Alison Brooks Architects was an architecture practice that was becoming big at the time they called for a visual identity. Founded in 1996, Alison Brooks Architects has developed an international reputation for delivering design excellence and innovation in projects ranging from urban regeneration, master planning, public buildings for the arts, higher education and housing.
The architecture office approached Manuel for a branding exercise that embodied their philosophy of conceptual, clean architecture for both interior and exterior design.
The whole graphic system was established in order that multiple photographic could create a consistent visual system to express a wide range of messages.
The project started with a naming change and proposal, synthesizing the name into its acronym looking for a way to make it understood while establishing it in the industry, by a multiple display exercise of what ABA can be as an architecture proposal.
Some of the tools consist of their distinctive color palette, a new typographic system created explicity, graphic parameters, and the multiple naming combinations based on ABA’s acronym that enable the creation of an infinite series of varied yet connected practice and conceptual proposals that suggests any of the practices which could be part of the firm’s business. The idea was that identity however should be associated with it’s meaning.
The logotype was created by generating a new typography using a reference that could be able to represent the adaptability to change of ABA's architectural proposal. It needed to work mostly on white backgrounds, but black ones and different values in between were also considered in order to provide freedom for future brand exercises.
For the already existing clients, the green colour have become so recognizable that they can be reduced to their essence and still communicate their proposal, at scales large and small, analog and digital, and ultimately, even without words.
