LA FABRICA, DEATH MONDAYS / Campaigns
Los Lunes (The Mondays) from La Fábrica was an initiative with a very successful acceptance during the year it weekly based brought important activities to the cultural community of Madrid on the most boring day of the week: Mondays.
As most of the projects it had its end, and any death its was considered a sad and unpleasant occasion, due to the affectation for the termination of social and cultural bonds. For it Manuel created a campaign sharing a more positive approach in order to memorialize the project’s life and its last step, carrying the “deceased’s soul” to the afterlife in the most positive way and keeping the local cultural community together in the farewell.