TRIBECA CLOTHING / Product Design, Campaigns
Creative direction and design for this campaign for a small fashion brand in Spain, Tribeca NY. Originally written as TriBeCa, the origin of the name is a neighbourhood in Lower Manhattan, New York City. Its name is a portmanteau from "Triangle Below CanalStreet". The "triangle".
Making the conceptual and visual centrepiece of the brand and campaign, the “triangle” in this case comes to be the message itself and the platform for it.