AVON SKIN CARE / Packaging
The brand's basis in cosmetics and its basis in skin care was reflected in a minimalist design that using typography and iconic illustration to allow the product to speak for itself. Its beauty credentials were emphasised with the use of warm pastel colours to soften and feminise the overall look.
That focus on beauty, which lies at the very heart of this project, comes through even on the packaging’s finish, where a contrast between matte and gloss denotes a product that is both functional and tactile.