Tezos / Brand partnerships, Event Content, Design and delivery of multiple experiential activations
Shifting public perception of NFTs and driving adoption, for a brand that represents the future of Web3.
The future of the internet is being built on Tezos, the open-source blockchain where user participation and governance lie at its core.
The skepticism felt by creators and builders towards the adoption of blockchain and AI stemmed from one question:
What is the role for humanity in an increasingly machine-driven, creative process?
Our strategy took us to Art Basel to demonstrate the future of ownership, value and creativity of NFTs. An experiential activation headlined by the renowned pioneer of AI art, Mario Klingemann, invited audiences to interact with his algorithm to generate unique self-portraits and mint them as NFTs in real-time.
In support was a curated gallery of international NFT artists plus a speaker series where audiences could examine the larger questions about creating art in a digitally native world.
Our strategy took us to Art Basel to demonstrate the future of ownership, value and creativity of NFTs. An experiential activation headlined by the renowned pioneer of AI art, Mario Klingemann, invited audiences to interact with his algorithm to generate unique self-portraits and mint them as NFTs in real-time. In support was a curated gallery of international NFT artists plus a speaker series where audiences could examine the larger questions about creating art in a digitally native world.
Following Art Basel we collaborated on an interactive brand activation at SXSW to explore how culture is reimagined in Web3. Titled Block/Space, the immersive spaces enabled visitors to experience blockchain innovations, learn from Tezos makers, and make professional connections.