Sonos / Brand Design, Unified campaign, Brand partnerships, Event Content
The goal was to reposition Sonos from a technology company, beloved by “in the know” audiophiles, to a brand of broader appeal, focused on the music experience. Because the modern music experience is rich, dynamic and diverse, the brand expression needed to reflect that with a generative public presence and identity that could be mixed and remixed.
Mix and Remix / Music for the Modern Era.
When Sonos prepared to launch a game-changing product, they asked us to help rethink their brand identity.
Using performance imagery from Sonos Studio strengthened the music experience signal.
“IT’S LIKE BEING ABLE TO SEE SOUND WAVES PULSATING OUT OF YOUR SPEAKERS.”
Over a 5-year period, we designed an extensive number of touch points across events, print, digital and environmental moments including product packaging, point of sale displays, pop-up experiences, retail collateral, motion graphics, website modules, user interfaces and a multitude of other digital applications.